In a corporate presentation, the way in which your brand is perceived and communicated will make or break the deal.
In the corporate world, there are internal and external customers who will become the audience during a Presentation. Internal customers or internal audiences are the people within your organization. They may be from other departments, or people from your own team or department, or the board members. While external customers are people outside your organization, which can be a business client, a third party business partner, other companies, organizations, or association groups. And to help you get the deal, the approval or the support after a corporate presentation, here are few steps to acing your next presentations to internal or external customers.
Before anything else, you need to know who your audiences are. Then next thing to do is to establish your purpose. Know the reason for your talk. In a nutshell, what proposal or report are you presenting, why you’re proposing or presenting it, and what action you want from your audience or business partners or customers: Product approval? Funding? Cooperation or support for an organizational change?
Now that you know that reason or purpose of your presentation and who your audiences are, it’s time to structure your presentation. Always keep in mind the 10/30 rule: If you were given a 30 minutes talk schedule, prepare just 10 minutes of material and expect the remaining 20 minutes for discussion or Q&A. No matter how big the audience and how long your talk will be, you need to start with an introduction that will set the scene, the theme, and the context.
An effective corporate presentations will show rather than just tell. Show the data, what the data means to your audience and their decisions or what the data means relative to your proposal and to the success of the company or organization. More than just showing, be passionate, professional and action oriented with how you present your proposal. Be ready with the discussion and always be calm and don’t forget to check and recheck your numbers before your presentation.
Now that you know these timely tips on how to prepare for a successful corporate presentation, you don’t have to fear the challenge, challenge your fear instead!
